Announcing My Etsy Shop!
I Did It! I Opened an Etsy Shop! Welcome to Shop Autumn Ever After
It’s finally official… I’ve opened my very own Etsy shop! ‘Shop Autumn Ever After’ is now live, and I couldn’t be more excited to share it with you.
As many of you know, I’ve shared my photography before, but this shop is something truly special—it’s my way of capturing my love for Salem, Massachusetts, and that cozy, autumn-vibes-all-year-long feeling. For now, you'll find beautiful photography prints taken in and around Salem, and a couple of witchy stickers to add a little magic to your day. But stay tuned because I’ve got so many more ideas in the works!
Autumn Ever After is my Instagram handle and the legal name of my business entity. When you shop at Shop Autumn Ever After on Etsy, you’ll find the magic of Autumn Ever After Enchantments, my line of photography prints, stickers, and other creative products to come. It’s a brand that reflects my love for Salem and the cozy, autumn-inspired feeling I want to share with you.
The Journey to Opening Autumn Ever After
It feels like this has been a long time coming, and I can’t believe I’m finally here! Although I have had the @AutumnEverAfter Instagram account for about five years, I first started brainstorming the idea of selling images under that name back in November. I knew I wanted to build something that highlighted my love for Autumn and Salem, and gave that magical autumn energy to others all year round. The process took some time—rebranding, setting up the business side of things, all the “boring” but necessary stuff (like tax paperwork), and getting everything just right. It’s everchanging, just like the seasons.
The real turning point came in January when we took a trip to Salem. That’s when I officially launched Autumn Ever After, LLC—on January 1st, a fresh new year, and a fresh new start for me and my little business. I remember waking up feeling both proud and scared. It was a mix of excitement and the humbling recognition of how much goes into starting something new. But there we were, walking around Salem, taking more photos, collecting shells from the shore, and throwing some wishes and good intentions into the Salem Sound. It felt like the universe was smiling down on me, and I knew it was the right time.
Overcoming Challenges & Finding My Feet
Of course, nothing ever goes smoothly without a few bumps along the way. From technical hiccups to overcoming doubts, I’ve had my fair share of challenges. But we’ve made it through the other side, knock on wood, and I’m grateful to be at this point where I can finally say—Autumn Ever After is live!
What’s Next?
I’m so thrilled that my shop is officially open, even if it’s in its baby stages. I’m proud of what’s been created so far, and the support I’ve received from others has been heartwarming. There’s something magical about the community that I’ve found here—especially within Salem, a place that feels like a second home to me. The reactions to the first orders have been so encouraging, and I’m beyond grateful. Thank you from the bottom of my heart to those who have ordered, commented, shared, cheered me on.
While this is just the beginning, I’ve already got several plans for the future. As I grow, I’ll be adding more products, hosting promos, and hopefully even collaborating with other creatives. I want to create something that feels like a warm cup of tea or a chat with a friend. Again – this community is unmatched.
Let’s Stay Connected
In the meantime, feel free to check out my website for my sample portfolio and visit my Instagram to keep up with what I’m up to. I’m also open to collaborations, photo sessions (whether in Salem or Austin), or just connecting with like-minded souls who share my love of photography and creativity.
Thank you so much for your support and for being part of this exciting chapter. I can’t wait to see where this journey takes me, and I’m so happy to have you along for the ride.
Warmly,
Jen
IG: @AutumnEverAfter ❤ Etsy: ShopAutumnEverAfter
